A well-written letter will set you apart from the competition. It’s best to send via email within 24 hours of your meeting while the conversation is still fresh in the interview’s mind. It demonstrates professional courtesy, reiterates your interest, and gives you one more opportunity to explain why you’re the best person for the job. It’s also a chance to share more information about your skills that you weren’t able to cover during the meeting.
When you’re sitting down to draft your letter, ask yourself:
Thank you for meeting with me this afternoon to discuss the digital marketing role. I enjoyed speaking with you and learning more about the opportunity at [Company].
Based on our conversation, I understand that you’re looking to elevate your digital program to the next level, enhance branding and track campaign performance. My experience with website redesign, email marketing, and social media have prepared me to excel in this position. Additionally, I have hands-on experience with using Google Analytics, Marketo and other tools that help measure successful campaigns. I work well under pressure and I’m able to partner with internal and external stakeholders which is crucial to bringing your vision to life. I also feel that I would be able to help your team work collaboratively across the organization and demonstrate the need for thoughtful, carefully planned marketing.
I’ve attached some additional samples of my work below that help demonstrate the value I’ve been able to bring to former positions.
Again, thank you for considering me for this exciting opportunity. Please feel free to call me if you need additional information.
Be sure to spell check thoroughly. Sloppy spelling or grammar mistakes will reflect poorly on you. Have a friend (or your recruiter) copy edit the messages before pressing “send”.