How to Create an Elevator Pitch to Get You through the Door


Imagine you get into an elevator and an influential member of a company you’ve always wanted to work for is standing right beside you. It has been your dream to work for this person and you cannot let this opportunity slip away. You need to sell yourself to this very important person. But what do you say? Are you prepared at all?

Well, what is an elevator pitch? The concept was adapted to reflect the time sensitivity of business men’s (and women’s!) busy schedules. If you’re in an elevator with a V.I.P., you should be able to provide a persuasive pitch about yourself in the time it takes to go from the main floor of a building to the top – which is usually about 60 seconds. Now, these types of conversations aren’t always going to happen IN an elevator, but wherever you are when that certain someone crosses your path, you want to grab hold of their attention in one minute or less.

In an elevator pitch, all you’re doing is talking about yourself, it should be a piece of cake! But in reality, it can be one of the most difficult things you’ll ever do. Here are some tips from our recruiters here at Planet Interactive on how you can create an elevator pitch that will help you stand out.

  • Be passionate. This is your time to shine, so don’t hold back!  Make sure your pitch shows that you are passionate, enthusiastic and you will fight for what you want.
  • Express how you’re different. This is your chance to show who YOU are – so try not to make your pitch generic. Have you won any awards? Volunteered within the community? Written a book? Focusing on your differentiating factors is key to helping you stand out among hundreds of others. You want this pitch to be unique to YOU!
  • Be concise. Keep it simple. Highlight your most relevant skills, notable areas of your background, and what sets you apart as a candidate. If you’re unsure whether or not to mention something, don’t! Remember, you only have 60 second, so don’t go overboard – keep it short and sweet.
  • Watch your audience. You want to make sure that you are piquing their interest, not boring them to death. If it seems like they want to ask you something, then let them! The whole point of the pitch is to grab their attention and make them want to get to know you; so give them the opportunity when it comes.
  • Practice, practice, practice. I do understand that talking about yourself can be awkward. So, you should make sure that you can tell your pitch in such a way that it is flawless, regardless if you must make some last-minute tweaks to it. The only way you will get there is if you practice!

60 seconds can fly right by. So, I ask you, if you’re in an elevator with someone who you want to work for, what will your elevator pitch sound like?

by David Scalise | | Tags :

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