Did you know that 90% of recruiters use LinkedIn to identify potential candidates? Based on that statistic, if you’re a current job seeker, it can be helpful to upgrade and heighten your LinkedIn profile so a recruiter is enticed to represent you. But how does one create a profile so attractive it stands out amongst the heavily saturated market? Here at Planet Interactive, we’ve put our heads together to develop some suggestions on how to create an eye-catching LinkedIn profile that will get you noticed.
Upgrade your photo. This may seem obvious, but the having a professional picture is incredibly important. Your LinkedIn photo could be the first impression you make to your future employer. Picking a clean, professional, and approachable photo is the key.
Specialize your headline. Did you know that LinkedIn creates your headline by default based on what you list as your current job? Your current headline is your job title and the current company in which you’re employed, right? Well, that doesn’t have to be the case! Now, you can keep the default or you can use LinkedIn to your advantage and create a headline that’ll elevate your brand and make you searchable. It’s best to have a concise, compelling headline that’s intriguing so recruiters will want to take a closer look at you.
Create the summary. After the headline, this is the first thing that people will read about you, so you want this to grab their attention. Your LinkedIn summary should be different and more unique than your resume summary. Think of the summary as an elevator pitch, that creatively and concisely shows how you are the right person to hire. The best part of the summary is that you can add a media file (i.e. PowerPoint presentation, video, blog, etc.) that elaborates on who you are.
Use keywords. You should include keywords in many areas on your LinkedIn profile, which will make it easier for recruiters to find you. When a recruiter searches LinkedIn they will usually use industry-specific words to find the right candidate, so you want to make sure that you are using the right words to target the right audience. To figure out the right keywords to use find different job descriptions that you’re interested in and find common words that are used.
Check out your experience. Think of this as the body of your profile. Don’t make this a carbon copy of your resume, highlight how you’re a well-rounded candidate. List your past jobs with a more detailed description of what you did there, your skills, expertise, education, volunteer associations and more. A resume tends to only be 1-2 pages and is kept in a shorter format. There is no length requirement for LinkedIn so the more descriptive you are the better. Unbeknownst to most, the profile that the public sees will often have outdated information on it, so every now and again double check your profile in Public View to see what the people you have yet to connect with sees.
Relevant samples. The keyword here is relevant. Think about what you want your future employer to see. If you have an online portfolio, blog or samples of past works that’ll benefit you, then add them! But, make sure to use discretion; don’t include links to your social media sites (i.e. Facebook, Twitter, Instagram, etc.) if it is not professional and industry relevant.
Recommendations. This is always a valuable tool to use when you’re searching for a new job. Keep in mind that it really doesn’t matter who writes your recommendation if the recommendation in genuinely glowing. You want the recommendations to be unique and highlight your skillsets in such a way that you are irresistible to recruiters and future employers.
Be proactive. Your profile may now be completed which makes it easier for recruiters to find you, but you should be actively using LinkedIn as well! Connect with people in your industry, post industry-related articles and blogs that show that you are focused, and follow companies and groups that you are interested in. By being an active member of LinkedIn, you are promoting yourself and showing recruiters that you’re valuable in your industry.
And voilà – you are all set! By following these tips, you now have a killer LinkedIn profile that’ll stand out and be recognized by your peers, industry leaders, and recruiters alike.