How to Craft Your Pitch for the Job You Want

Lost in your job search?

Feel like nobody is acknowledging your talents?

Tired of putting yourself out there?

You’re not alone.

When people reach out to marketing recruitment agencies like Planet Interactive, they’re often deflated and frustrated. But sending vague resumes hoping for the best won’t get you interviews. You need a clear and compelling pitch — one that’s impossible for hiring managers not to notice. Let’s see how to make it happen.

6 steps to crafting a winning pitch

1. Think about what you really want

Knowing what you want is the only way to craft an excellent pitch. Putting that out into the universe is what’s going to bring you back something special.

Ask yourself:

  • What do I want to be doing in the next two years? In the next five years?
  • What am I passionate about?
  • What skills do I want to develop?
  • What kind of job would make me happy?

The answers to these questions should serve as the north star for your personal branding.

2. Take stock of your best skills

Now, write down the skills you already have that make you a good fit for the role you want. It’s ok to have a long list — it’s always good to have more to work with.

If you’re having trouble, here are a few tips:

  • Look at old performance review results if you have them
  • Think about the skills you typically bring up in interviews
  • Ask yourself if you were ever the “go-to” person for something
  • Create a short survey and ask people what you’re good at

These skills are your differentiators and selling points in a competitive job market.

3. Nail down your niche

A lot of candidates are tempted to highlight every single thing that they can do, like this:

Copywriter | Designer | Content Strategist | Creative Project Manager | Ads Specialist

But this string of nouns just confuses marketing recruitment agencies and hiring managers.

Are you a copywriter, or are you a designer? Are you in the market for a strategy or specialist role? Do you actually have the chops for project management?

It’s hard to tell, and people don’t have the time or patience to guess.

So don’t leave any gray. Instead, make it easy for people to connect the dots. Tie all of your skills together into one, maybe two, niches that communicate your overall value, and turn that into a two to three-sentence elevator pitch.

4. Embrace concision

It’s important to make an instant impression. Don’t make hiring managers or recruiters work hard to find the important details.

Read and re-read your elevator pitch to be sure it reflects what you wanted in step 1. Then, cut it down. It should explain what you want, what you can do, and why you’re special — that’s it.

5. Do a spell and grammar check

You’d be surprised how many errors we see in LinkedIn bios, resumes, and cover letters, and it comes across as sloppy.

Take a few minutes to comb through these documents.

Read them aloud or use a tool like Grammarly to help you catch mistakes. Doing an extra round of checks ensures you’re mistake-free, concise, and that your messaging aligns with the job you want.

6. Be your own brand advocate

Now you’re at the point where you need to share your messaging with the masses. Add your pitch to your LinkedIn bio, resume statement, and cover letters.

Tell your network what you’re looking for and why. Work with a recruiter to get in front of the right hiring managers. Practice answering common interview questions to make sure you’re telling a cohesive, consistent story on social media, in your application, and in person.

The more you practice and share your pitch, the higher the chances of scoring your dream job.

Remember to be yourself

As one of the largest marketing recruitment agencies in the US, we get asked for examples of great pitches all the time. But looking at other examples won’t help you. Your pitch needs to be unique — showcasing what you want and what you bring to the table that no one else does.

So be authentic. Communicate who you are, what you do, and how you do it. Inject your personality. People are interested in interesting people, so let your individuality shine.

And lastly, believe in yourself. Putting in the hard work will pay off. Contact Planet Interactive to get in touch with your dream employer today.

Photo Credit: Unsplash

Written by
Krista Fisher
Learn More ArrowArrow